Media revolution

With the emergence of the fifth media promote digital media progress step.
New media advertising value will cause great concern, and new media the different from traditional television, radio, newspapers, magazines, media,  the media properties and transmission mode have a great difference, theory horizon have not systemic advertising value evaluation model. If cannot fully understand and accurate evaluation of the advertising value, this is against new media value realization inevitably. While the new type of media and diversity of advertising model, but also for media value evaluation bring difficulty, these are different media characteristic difference, therefore must be in accordance with specific media value evaluation model. Modern social media change mainly expression is the active participation of the audience; amplification effect; in time rapidly; No examine and verify, free virtual, lack of responsibility.



http://www.conceptlab.com/change/




http://mitpress.mit.edu/catalog/item/default.asp?tid=9606&ttype=2

Various media

People cannot lack of new media everyday

New media have abundant profits